1. Define a single goal
Choose one measurable outcome, such as a new subscriber visiting a product page. Sketch the entry event, messages, waiting periods and exit conditions before opening the workflow builder.
2. Prepare your contacts and account
Use subscribers who agreed to receive your messages. Configure your sender identity, unsubscribe options and list settings. Confirm that your current GetResponse plan supports the automation elements you need.
3. Start with a welcome journey
Choose a relevant template or create a small workflow: subscriber joins the intended list, receives a welcome email, waits one day, then receives one helpful follow-up. Treat these as suggested rules, not exact interface labels.
4. Add one useful branch
For example, use a click condition to distinguish readers interested in a topic. Apply an interest tag and offer relevant content. Avoid adding branches unless they change what the subscriber should receive.
5. Define exits and prevent duplicates
Decide how repeat signups, existing subscribers and goal completion should behave. Check re-entry rules and overlapping campaigns so contacts do not receive duplicate or contradictory messages. Honor unsubscribes throughout the journey.
6. Test before activating
Use test contacts to check every branch, link, message, delay and exit. Verify mobile rendering and unsubscribe behavior. For ecommerce journeys, verify that your store sends the expected events before relying on them.
7. Measure and improve
Review goal completions, clicks, unsubscribes and complaints over a defined period. Change one element at a time and record what changed. Results depend on your audience, offer and implementation; automation does not guarantee revenue.
Read the GetResponse review →
Official automation reference ↗