Start with your workflow
Write down your list size, campaign frequency and the automations you actually need before comparing subscriptions.
Compare the total cost
Look beyond introductory prices. Check contact limits, sending limits, support tiers and how costs change as your list grows.
Run a real trial
Build one signup form, a welcome sequence and a sample campaign. Evaluate the editor, reporting and integration experience.
Editorial note: this guide is informational. Verify specifications and vendor terms before making a purchase.